Nick Tirey
Co-FOUNDER
Nick Tirey is a seasoned music industry professional with a passion for live performances and artist development. Since his early teens, Nick has been deeply involved in the music world, starting as a performer and eventually building a successful tribute band from the ground up. Within five years, he grew the operation into a projected $1 million revenue business, giving him invaluable experience in managing, promoting, and booking shows that resonate with audiences.
With his insider’s knowledge of the challenges and opportunities music venues face, Nick co-founded Encore Marketing Co. to help venues drive ticket sales and create unforgettable live experiences. His background gives him a unique perspective on how to connect with audiences, and he is committed to using that expertise to empower venues to fill seats and keep the music playing.
Michael Sorentino
Co-FOUNDER
Michael Sorentino is a marketing expert with over a decade of experience in creative strategy, ad buying, and digital advertising. Holding a Master of Science in Marketing, Michael has worked with a wide range of industries, honing his expertise in delivering targeted, results-driven campaigns. His deep understanding of consumer behavior and market trends has made him a sought-after strategist in the advertising world
.At Encore Marketing, Michael focuses on ensuring that each campaign is strategically built for maximum impact. His mission is to help venues boost ticket sales by reaching the right audience at the right time, making him a driving force behind the agency's ability to deliver measurable results for its clients.