Advertising That Hits the Right Notes
About Us
At Encore Marketing Co., we live and breathe the music industry. Founded by Nick Tirey and Michael Sorentino, our mission is simple: help music venues sell out shows and connect with their audiences through powerful, data-driven advertising.
Nick brings nearly 20 years of firsthand experience in the music world, having built a successful tribute band from scratch into a projected million-dollar operation within just five years. His deep understanding of the industry gives Encore a unique advantage in knowing what works to fill venues and get fans excited about live music.
Michael, a Master of Science in Marketing, has spent over 10 years perfecting the art of creative strategy, ad buying, and digital advertising. His expertise ensures that each campaign is crafted to maximize visibility and drive ticket sales for every show.
Together, they created Encore Marketing Co. to combine their love for live music with cutting-edge marketing strategies. Whether you’re hosting a local concert or managing a major music festival, we’re here to amplify your message and ensure that you maximize your venue.